Built in 1930 by the Bacardi family, it became the beacon of their Bacardi rum empire which began its life in 1862 in the town of Santiago de Cuba on the South East of the island.
Of course, the sun shines in Cuba most of the time but there is something very special about the quality of light as the day is 'born'. Perhaps it's a photographer thing!
During Prohibition in the US, Havana became a weekend party destination for the rich and famous. The Bacardi building and its nymphs were born into a dancing, singing, drinking world of colour and celebration. It's hard not to feel sorry for them now. The attention they enjoyed then has been lacking for decades. This is very clear when you get to the top of the tower.